Your brand: using your identity in the public sector

It is easy to believe that your organisation’s brand is ‘swallowed up’ when providing services to the public sector – you must go through a stringent procurement process, adhere to all regulations, tick all the boxes and generally comply with what is asked of you from the buyer. This may be true, but there is scope for you to really sell your company and your brand – this is a vital part of the process which is often overlooked.

The main points to note when showcasing your brand within your tender submission are:

• Project the image of who you are and what you do
• Link to clear and tangible aspects of your service delivery methodology
• Connect it to the buyer’s desired outcomes
• Take the buyer on a journey of your organisation
• Don’t forget that people buy from people!

When bidding for public sector work (or private sector for that matter) your bid proposal should project who your company is and offer a personal, individual insight into what makes your organisation different.

Writing a tender

We work with a variety of clients, of all shapes and sizes, and a common theme is that they are great at what they do, but not so great at putting this on paper into a winning tender response! A professional bid writing company drills down into your organisation: what you do and how you do it and then presents this as a persuasive narrative response. Our skill set lies in knowing what the buyer is looking for and the techniques to score the most marks in your quality proposal.

To discuss how our team of bid writers can support you in writing a tender, or increasing success rates to secure more work, contact us today.